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STARTS ON December 20, 2021 Live Online Sessions
DURATION 5 Months Live Online Sessions 3 hours/ week Saturday 8:30 AM to 11:30 AM
STARTS ON December 20, 2021 Live Online Sessions
DURATION 5 Months Live Online Sessions 3 hours/ week Saturday 8:30 AM to 11:30 AM

Programme Overview

McKinsey & Co describe Product Managers as mini-CEOs* and rightfully so, given today's dynamic business environment. With the accelerated pace of digital transformation, data-driven insights, emphasis on design, and high customer expectations, product-centric management has emerged as the hottest profession today.

IIM Kozhikode's Professional Certificate Programme in Product Strategy provides a comprehensive blend of both data-driven insights and strategic product understanding, coupled with effective communication and management. Become an industry-ready product manager and leader with proficiency in developing a business model with a customer-centric, value-driven product at the centre and efficiently navigate each stage of the product life cycle.

Eligibility: Graduates (10+2+3)/ Diploma Holders (only 10+2+3)/ MBAs/ MD (Doctors) with minimum 2 years of work experience (after graduation or diploma) as on Dec 20, 2021.

Who is this Programme for?

This programme is most relevant for:

  • Mid to senior-level professionals working on product development, product management or product strategy roles and professionals from across functions who are a part of the product's life cycle directly or indirectly.
  • Executives who want to develop a strategic mindset that revolves around product strategy as a path to business growth.

Programme Highlights

Live Online Video


Real-world Case Studies
& Capstone Project

Sessions by Industry
Experts & Eruditus Global


Succeed with Eruditus Career Services workshops and job placement assistance

Learning Outcomes

  • Identify a market opportunity and conceptualise a customer-centric value-driven product
  • Efficiently manage each stage of the product life cycle
  • Create a disruptive business model with the product in the centre
  • Learn how to develop, test, and refine the product to maximise results
  • Understand the implications of digital disruption and evolution in the product strategy paradigm

Programme Modules

  • Value creation, communication, and delivery
  • Defining opportunities - Focus Group Discussion
  • Product Opportunity Gap
  • New product strategy: positioning and pricing
  • New product development, product modification
  • Conjoint Analysis for new product development
  • Use of analytical techniques in new product development strategy
  • Estimating value of product features
  • Developing go-to-go strategy for technology products
  • Marketing plan formulation
  • Calculating possible market share, preference share
  • Market orientation, competitor orientation
  • Elements of strategy formulation
  • Managing Product portfolio
  • The product life cycle and strategy formulation
  • Product innovation and growth through partnership
  • Customer analysis for product strategy 1
  • Customer analysis for product strategy 2
  • Principles of agile development and scrum
  • Transition to agile
  • Managing remote teams
  • Influence without authority

Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

This programme deals with insights and best practices on product management strategies. While the learning is relevant to both technical and non-technical participants, this programme should not be considered as a pure play ‘Digital Product Management’ programme.'

Programme Directors

Prof. Atanu Adhikari, PhD


Indian Institute of Management Kozhikode

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Prof. Sreejesh S, PhD

Programme Director & Assistant Professor,

Marketing Management

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- Programme Directors might change due to unavoidable circumstances, and revised details will be provided closer to programme start date.
- Eruditus global faculty sessions could be scheduled on a different time zone, depending on speaker availability.

Eruditus Global Faculty

Paul Kamp


Blueberry Hill Enterprises

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This is a tentative list, and the confirmed global faculty will be shared closer to the programme commencement.

Programme Certificate

Participants will be awarded a completion certificate from IIM Kozhikode on successfully completing all evaluation components and maintaining a minimum attendance of 75%. Participants who are unable to clear all evaluation components, but have a minimum attendance of 75% shall be awarded a participation certificate.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Past Participant Profiles

Work Experience
Past Participant Experience
Top Industries
  • IT & Services
  • Manufacturing
  • E-commerce
  • Financial Services
  • Others*

*Others include Agriculture, Consulting, FMCG and Healthcare amongst others.

Top Functions
  • Operations
  • Technology Management
  • Engineering
  • General Management
  • Others*

*Others include Consulting, Manufacturing, Marketing, and Product Management amongst others.

Top Companies
  • Accenture
  • Deloitte
  • HDFC Bank
  • Dell Technologies India
  • TVS Motor Company
  • Pharmeasy

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 5,793
Special Corporate Enrolment Pricing

Round 1: The first application deadline is
Oct 13, 2021 and the fee to apply is INR 2,500 + GST

Round 2: The second application deadline is
Nov 15, 2021 and the fee to apply is INR 3,000 + GST

In collaboration with Eruditus