McKinsey & Co describe Product Managers as mini-CEOs* and rightfully so, given today's dynamic business environment. With the accelerated pace of digital transformation, data-driven insights, emphasis on design, and high customer expectations, product-centric management has emerged as the hottest profession today.
IIM Kozhikode's Professional Certificate Programme in Product Strategy provides a comprehensive blend of both data-driven insights and strategic product understanding, coupled with effective communication and management. Become an industry-ready product manager and leader with proficiency in developing a business model with a customer-centric, value-driven product at the centre and efficiently navigate each stage of the product life cycle.
Eligibility: Graduates (10+2+3)/ Diploma Holders (only 10+2+3)/ MBAs/ MD (Doctors) with minimum 2 years of work experience (after graduation or diploma) as on Dec 20, 2021.
This programme is most relevant for:
Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
This programme deals with insights and best practices on product management strategies. While the learning is relevant to both technical and non-technical participants, this programme should not be considered as a pure play ‘Digital Product Management’ programme.'
- Programme Directors might change due to unavoidable circumstances, and revised details will be provided closer to programme start date.
- Eruditus global faculty sessions could be scheduled on a different time zone, depending on speaker availability.
This is a tentative list, and the confirmed global faculty will be shared closer to the programme commencement.
Participants will be awarded a completion certificate from IIM Kozhikode on successfully completing all evaluation components and maintaining a minimum attendance of 75%. Participants who are unable to clear all evaluation components, but have a minimum attendance of 75% shall be awarded a participation certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.
*Others include Agriculture, Consulting, FMCG and Healthcare amongst others.
*Others include Consulting, Manufacturing, Marketing, and Product Management amongst others.