The accelerated pace of digital transformation, data-driven insights, emphasis on design, and high customer expectations, have made product management the hottest profession today. IIM Kozhikode's Professional Certificate Programme in Product Strategy will enable participants to learn how to create a business model with a customer-centric, value-driven product at the centre and efficiently navigate each stage of the product life cycle.
Identify a market opportunity and conceptualise a customer-centric, value-driven product
Efficiently manage each stage of the product life cycle
Create a disruptive business model with the product in the centre
Learn how to develop, test, and refine the product to maximise results
Understand the implications of digital disruption and evolution in the product strategy paradigm
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
Disclaimer: This programme deals with insights and best practices on product management strategies. While the learning is relevant to both technical and non-technical participants, this programme should not be considered as a pure play 'Digital Product Management' programme.
Programme Director & Professor,
Programme Director & Assistant Professor,
Participants will be awarded a Certificate of Completion from IIM Kozhikode on successfully completing all evaluation components with minimum pass marks in the respective evaluation components and having a minimum attendance of 75%. The evaluation methodology is at the discretion of the faculty and includes online exams, case analysis, class contribution, assignments and any other components as decided by the faculty. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.