Invite Your Colleague and Save INR 5,500
STARTS ON March 13, 2021
DURATION 5 Months Live Online Sessions 3 Hours/ Saturday 8:30 AM to 11:30 AM
ELIGIBILITY Graduates or Diploma Holders with a minimum of 2 years of work experience
Starts on March 13, 2021
Duration 5 Months
Programme Fee INR 1,12,500 + GST

PROGRAMME HIGHLIGHTS

The accelerated pace of digital transformation, data-driven insights, emphasis on design, and high customer expectations, have made product management the hottest profession today. IIM Kozhikode's Professional Certificate Programme in Product Strategy will enable participants to learn how to create a business model with a customer-centric, value-driven product at the centre and efficiently navigate each stage of the product life cycle.

Develop an innovative, product-centric mindset for accelerated career growth
Learn beyond product management and create product-centric disruptive business models
Experience an immersive learning journey with real-world case studies, simulations and a capstone project
Learn from eminent IIM Kozhikode faculty, renowned industry experts and thought leaders
Receive a Certificate of Completion from one of India's best B-Schools (NIRF, 2020)
Develop an innovative, product-centric mindset for accelerated career growth
Learn beyond product management and create product-centric disruptive business models
Experience an immersive learning journey with real-world case studies, simulations and a capstone project
Learn from eminent IIM Kozhikode faculty, renowned industry experts and thought leaders
Receive a Certificate of Completion from one of India's best B-Schools (NIRF, 2020)

LEARNING OUTCOMES

Identify a market opportunity and conceptualise a customer-centric, value-driven product

Efficiently manage each stage of the product life cycle

Create a disruptive business model with the product in the centre

Learn how to develop, test, and refine the product to maximise results

Understand the implications of digital disruption and evolution in the product strategy paradigm

PROGRAMME MODULES

  • MODULE 1: Product Conception and Strategy
  • MODULE 2: New Product Development
  • MODULE 3: Marketing of New Products
  • MODULE 4: Product Lifecycle Management and Strategy
  • MODULE 5: Agile Techniques and People Management
  • MODULE 6: Harvard Business School Publishing Simulation
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Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

Disclaimer: This programme deals with insights and best practices on product management strategies. While the learning is relevant to both technical and non-technical participants, this programme should not be considered as a pure play 'Digital Product Management' programme.

PROGRAMME DIRECTORS

Prof. Atanu Adhikari, PhD

Programme Director & Professor,

Marketing Management

Prof. Sreejesh S, PhD

Programme Director & Assistant Professor,

Marketing Management

PROGRAMME CERTIFICATE

Participants will be awarded a Certificate of Completion from IIM Kozhikode on successfully completing all evaluation components with minimum pass marks in the respective evaluation components and having a minimum attendance of 75%. The evaluation methodology is at the discretion of the faculty and includes online exams, case analysis, class contribution, assignments and any other components as decided by the faculty. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Limited seats are available. Early applications are encouraged.

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Loan offered at EMI of INR 5,793
Special Corporate Enrolment Pricing

Application Deadlines

ROUND 1 Last Date: Jan 5, 2021 Application fee: INR 2,500 + GST
ROUND 2 Last Date: Jan 29, 2021 Application fee: INR 3,000 + GST
ROUND 3 Last Date: Mar 4, 2021 Application fee: INR 3,500 + GST
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