IIM Kozhikode's Professional Certificate Programme in Data Analytics for Business Strategy: Essential Tools and Applications will enhance your decision-making skills following a data-driven analytical framework. It will explore various analytical applications in domains like marketing, product, retail & sales, customer research & insights, and digital marketing. You will gain expertise in analytical tools, and will be adept at identifying the most reliable ways to collect, analyse, visualise, and utilise data in decision-making. Towards the end of this programme, you will develop in-demand skills in marketing and analytics that will help you enhance and optimise your organisation's business strategies and benefit from one of the most sought-after professions today.
Learn predictive modelling for better customer insights
Understand how data-driven insights can be used for making effective marketing decisions
Identify the correct analytics tool for a specific need and find reliable ways to collect, analyse, visualise and utilise data for decision-making
Understand how analytics can help to generate new product ideas and to screen and evaluate alternatives
Understand market segmentation methods and best practices for identifying potential customer segments and focussed targeting
Learn how to compute Customer Lifetime Value for analysing customer loyalty, brand loyalty and forecasting revenue in the short and long run
Learn how to use data to analyse market trends to forecast and improve sales and minimise inefficiencies
Learn the concepts and metrics to evaluate and optimise digital marketing efforts
Professor, Marketing Management,
Dean (Academic Affairs & Development)
Participants will be awarded a completion certificate from IIM Kozhikode on successfully completing all evaluation components and maintaining a minimum attendance of 75%. Participants who are unable to clear all evaluation components, but have a minimum attendance of 75% shall be awarded a participation certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.