IIM Kozhikode's Data Analytics for Business Strategy: Essential Tools and Applications will equip you with tools to combat real-world problems using data analytics and thus, refine day-to-day business decision making. You will learn applications of data analytics in marketing, product, retail & sales, customer research & insights, and digital marketing. By the end of the programme, you will acquire a data-driven analytical framework that will help you solve critical business challenges and spur career advancement.
Eligibility: Graduates/ Diploma Holders (only 10+2+3) from a recognised university in any discipline with minimum one year of work experience (after graduation) as on December 26, 2021.
Organizations will rigorously track data quality levels via metrics by 2022, increasing data quality by 60% to significantly reduce operational risks and costs.
The predicted annual salary range of Data Science professionals with 3-10 years of experience.
Of the world’s top 500 companies will have converged analytics governance into broader data and analytics governance initiatives by 2023.
This cutting-edge programme is for professionals who want to leverage data analytics to advance their careers. It will help you acquire the relevant analytical mindset to disrupt, innovate and scale your organisation’s business strategies for an improved ROI.
With data being ubiquitous across businesses, professionals with an industry-recognised certificate, hands-on exposure to analytical tools and knowledge of best practices in data-driven marketing have a significant edge over their peers.
Receive a Certificate of Completion from one of India’s leading B-Schools (NIRF, 2020)
Experience high-impact learning with industry case studies and gain actionable insights
Be eligible for lifelong Executive Alumni Status and expand your professional network
Become skilled at data-driven decision-making to enhance ROI and business growth
Explore data analytics practices, tools and applications to optimise digital marketing efforts
On successful completion of the programme, participants will be eligible for the prestigious IIM Kozhikode Executive Alumni Status. These participants will subsequently receive the alumni registration details from IIM Kozhikode. The benefits include:
Note: The Executive Alumni benefits are subject to the discretion of IIM Kozhikode.
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
Prof. Sreejesh's primary research interests include marketing analytics, brand management, services marketing, and online marketing & advertising. His publications have appeared in Journal of Brand Management, Industrial Marketing Management, European Journal of Marketing, Computers in Human Behaviour, Journal of Travel and Tourism Marketing, International Journal of Contemporary Hospitality Management, Internet Research, Journal of Product and Brand Management, Journal of Service Theory and Practice, International Journal of Bank Marketing, etc. He serves on the editorial board of the International Journal of Consumer Studies. He has also authored books of international repute with Pearson India and Springer International.
Geraldine Poukens has amassed 17 years of expertise in Perfumes, Cosmetics, Beauty, Skincare, Makeup, and Luxury. She has experience working with both Brands and Retail experiences in both Local Market and Travel Retail segments. She has an in-depth knowledge on the beauty industry and its products, with a strong focus on the Sales and Marketing function. Over the years, she has been an effective manager in international and multicultural environments, leading her teams to success, focusing on respect and accountability. A Bachelor of Business and Marketing from EPHEC, Belgium, Geraldine Poukens has experience working with IDF Brussels, LVMH Fragrance Brands and Dufry. In her current role as Director Beauty - EMEA, she takes care of the Beauty Worldwide business across 33 countries.
- Eruditus global faculty sessions could be scheduled on a different time zone, depending on speaker availability
Participants who successfully complete all evaluation components with minimum pass marks and meet the requisite 75% minimum attendance criteria will be awarded a Certificate of Completion from IIM Kozhikode. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.