Invite Your Colleague and Save INR 19,470
STARTS ON December 26, 2021 Live Online
DURATION 10 Months Live Online Sessions 3 Hours/ Sunday 6:45 PM to 9:45 PM
STARTS ON December 26, 2021 Live Online
DURATION 10 Months Live Online Sessions 3 Hours/ Sunday 6:45 PM to 9:45 PM

Programme Overview

IIM Kozhikode's Data Analytics for Business Strategy: Essential Tools and Applications will equip you with tools to combat real-world problems using data analytics and thus, refine day-to-day business decision making. You will learn applications of data analytics in marketing, product, retail & sales, customer research & insights, and digital marketing. By the end of the programme, you will acquire a data-driven analytical framework that will help you solve critical business challenges and spur career advancement.

Eligibility: Graduates/ Diploma Holders (only 10+2+3) from a recognised university in any discipline with minimum one year of work experience (after graduation) as on December 26, 2021.

  • 70%

    Organizations will rigorously track data quality levels via metrics by 2022, increasing data quality by 60% to significantly reduce operational risks and costs.

    SOURCE: Gartner, 2021
  • ₹25L - ₹65L

    The predicted annual salary range of Data Science professionals with 3-10 years of experience.

    SOURCE: Michael Page India, 2021
  • 90%

    Of the world’s top 500 companies will have converged analytics governance into broader data and analytics governance initiatives by 2023.

    SOURCE: Gartner, 2021

Who is this Programme for?

This cutting-edge programme is for professionals who want to leverage data analytics to advance their careers. It will help you acquire the relevant analytical mindset to disrupt, innovate and scale your organisation’s business strategies for an improved ROI.

  • Early-stage professionals aspiring to strengthen their skills and establish a career in data analytics, product, sales, marketing, and branding domains
  • Senior managers and leaders who want to acquire a nuanced understanding of the application of analytics to conceptualise superior business strategies
  • Consultants who want to use the right mix of data analytics, insight and strategy to assist their clients in connecting the dots
  • Entrepreneurs and business owners keen on driving customer-centric decision-making through practical data analytics strategies

Programme Highlights

With data being ubiquitous across businesses, professionals with an industry-recognised certificate, hands-on exposure to analytical tools and knowledge of best practices in data-driven marketing have a significant edge over their peers.

Receive a Certificate of Completion from one of India’s leading B-Schools (NIRF, 2020)

Experience high-impact learning with industry case studies and gain actionable insights

Be eligible for lifelong Executive Alumni Status and expand your professional network

Become skilled at data-driven decision-making to enhance ROI and business growth

Explore data analytics practices, tools and applications to optimise digital marketing efforts

Eruditus Career Services workshops and job placement assistance

Learning Outcomes

  • Understand how data-driven insights can be used for making effective decisions across domains like Marketing, Finance, Operations and HR.
  • Identify the correct analytics tool for a specific need and find reliable ways to collect, analyse, visualise and utilise data for decision-making.
  • Understand how analytics can help to generate new product ideas and to screen and evaluate alternatives.
  • Learn how to compute Customer Lifetime Value for analysing customer loyalty, brand loyalty and forecasting revenue in the short and long run.
  • Learn predictive modelling and its applications across domains.
  • Learn the concepts and metrics to evaluate and optimise digital marketing efforts.
  • Understand how to use data analytics to forecast, plan and optimise inventories.
  • Learn how to streamline HR costs, predict attrition, and optimise hiring strategies using data-driven insights.

IIM Kozhikode Executive Alumni Status

On successful completion of the programme, participants will be eligible for the prestigious IIM Kozhikode Executive Alumni Status. These participants will subsequently receive the alumni registration details from IIM Kozhikode. The benefits include:

  • Access to a new Alumni Email Id with login details and credentials
  • Eligible to receive Publications and Newsletters of IIMK periodically
  • Online access login details to Kasebook (Online Alumni Portal)
  • Issuance of Alumni Identity Card
  • Availing MDC/Guest Rooms at prevailing rates subject to availability

Note: The Executive Alumni benefits are subject to the discretion of IIM Kozhikode.

Programme Modules

  • Types of data: qualitative and quantitative/primary vs. secondary
  • Use of various data collection techniques across various business domains
  • Qualitative data collection techniques (FGDs and Depth interviews)
  • Quantitative data collection techniques (Survey)
  • Quantitative data collection techniques (Experiments)
  • Use of various software for data analytics
  • Introduction to R/IBM SPSS
  • Data coding and preliminary data analysis
  • Data cleaning and generating insights through graphics/Visualisation
  • Generating insights through descriptive analytics
  • Introduction to statistics and its applications using software
  • Descriptive statistics and its applications
  • Inferential statistics and test of hypothesis
  • Supervised/unsupervised learning algorithms
  • Regression Analysis
  • Logistic Regression
  • KNN
  • Decision tree
  • Random Forest
  • Bagging and Boosting
  • Developing product introduction strategy
  • Formulating the data driven pricing strategy
  • Analyse profitability potential for new products
  • Estimating the potential volume and new product demand
  • Managing products with sustainable competitive advantage
  • Expected profitability of newly acquired customers
  • Customer level purchase information for customer retention
  • Predicting customer churn
  • Improving customer satisfaction through data driven insights
  • Managing customer loyalty
  • Understanding Customer Lifetime Value
  • Recency, frequency, and monetary value (RFM) of customers
  • Fundamentals of Finance & Financial Analytics
  • Data analytics for financial strategy formulation
  • Financial modelling and Prediction
  • Stock Price Forecasting
  • Text mining for business insights
  • Deciding the media strategy
  • Publisher optimisation
  • Campaign optimisation
  • Analysing effectiveness of digital media marketing
  • Introduction to Operations and Supply chain Metrics
  • Demand Analytics for Planning & Forecasting
  • Analytics for Inventory Optimization
  • Prescriptive Analytics in Network Design & Planning
  • Evolution of HR analytics
  • Optimising hiring strategies using data driven insights
  • HR cost and attrition prediction
  • Analytics for talent management
  • Predicting performance appraisals using inferential statistics

- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

Programme Director

Prof. Sreejesh S.

Assistant Professor,

Marketing Management

Prof. Sreejesh's primary research interests include marketing analytics, brand management, services marketing, and online marketing & advertising. His publications have appeared in Journal of Brand Management, Industrial Marketing Management, European Journal of Marketing, Computers in Human Behaviour, Journal of Travel and Tourism Marketing, International Journal of Contemporary Hospitality Management, Internet Research, Journal of Product and Brand Management, Journal of Service Theory and Practice, International Journal of Bank Marketing, etc. He serves on the editorial board of the International Journal of Consumer Studies. He has also authored books of international repute with Pearson India and Springer International.

Industry Expert

Géraldine Poukens

Director Beauty,


Geraldine Poukens has amassed 17 years of expertise in Perfumes, Cosmetics, Beauty, Skincare, Makeup, and Luxury. She has experience working with both Brands and Retail experiences in both Local Market and Travel Retail segments. She has an in-depth knowledge on the beauty industry and its products, with a strong focus on the Sales and Marketing function. Over the years, she has been an effective manager in international and multicultural environments, leading her teams to success, focusing on respect and accountability. A Bachelor of Business and Marketing from EPHEC, Belgium, Geraldine Poukens has experience working with IDF Brussels, LVMH Fragrance Brands and Dufry. In her current role as Director Beauty - EMEA, she takes care of the Beauty Worldwide business across 33 countries.

- Eruditus global faculty sessions could be scheduled on a different time zone, depending on speaker availability

Programme Certificate

Participants who successfully complete all evaluation components with minimum pass marks and meet the requisite 75% minimum attendance criteria will be awarded a Certificate of Completion from IIM Kozhikode. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Past Participant Profiles

Work Experience
Past Participant Experience
Top Industries
  • Information Technology Services
  • Banking and Finance
  • Manufacturing
  • E-Commerce
  • FMCG
  • Oil and Gas
Top Functions
  • Marketing and Sales
  • IT Systems
  • Operations
  • Consulting
  • Finance
  • HR and Administration
Top Companies
  • Indian Navy
  • Government of India (Army)
  • Gartner India Research & Advisory
  • Tata Consultancy Services
  • PwC-India
  • JP Morgan Services India Private Limited

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 5,642
Special Corporate Enrolment Pricing

Round 1: The first application deadline is
Oct 18, 2021

Round 2: The second application deadline is
Nov 18, 2021 and the fee to apply is INR INR 2,000 + GST

Round 3: The third application deadline is
Dec 17, 2021 and the fee to apply is INR INR 2,500 + GST

In collaboration with Eruditus