Invite Your Colleague and Save INR 19,470
STARTS ON June 29, 2021
DURATION 10 Months Live Online Sessions 3 Hours/ Saturday 6:45 PM to 9:45 PM
ELIGIBILITY Graduates/ Diploma Holders in any discipline with minimum 1 year of work experience (after graduation) Documents Required to Apply
STARTS ON June 29, 2021
DURATION 10 Months
PROGRAMME FEE INR 1,65,000 + GST

PROGRAMME HIGHLIGHTS

IIM Kozhikode's Professional Certificate Programme in Data Analytics for Business Strategy: Essential Tools and Applications will enhance your decision-making skills following a data-driven analytical framework. It will explore various analytical applications in domains like marketing, product, retail & sales, customer research & insights, and digital marketing. You will gain expertise in analytical tools, and will be adept at identifying the most reliable ways to collect, analyse, visualise, and utilise data in decision-making. Towards the end of this programme, you will develop in-demand skills in marketing and analytics that will help you enhance and optimise your organisation's business strategies and benefit from one of the most sought-after professions today.

Interact with eminent IIM Kozhikode faculty, Eruditus global faculty & renowned industry experts
Be eligible for lifelong Executive Alumni Status and expand your professional network
Become skilled at data-driven decision-making in marketing to enhance ROI and business growth
Explore data analytics practices, tools and applications to optimise digital marketing efforts
NEW
Move up at work with personalised Career Services (Plus)
Interact with eminent IIM Kozhikode faculty, Eruditus global faculty & renowned industry experts
Be eligible for lifelong Executive Alumni Status and expand your professional network
Become skilled at data-driven decision-making in marketing to enhance ROI and business growth
Explore data analytics practices, tools and applications to optimise digital marketing efforts
NEW
Move up at work with personalised Career Services (Plus)

TOOLS/ SOFTWARES COVERED

Tools-Softwares Covered
Tools-Softwares Covered

LEARNING OUTCOMES

Learn predictive modelling for better customer insights

Understand how data-driven insights can be used for making effective marketing decisions

Identify the correct analytics tool for a specific need and find reliable ways to collect, analyse, visualise and utilise data for decision-making

Understand how analytics can help to generate new product ideas and to screen and evaluate alternatives

Understand market segmentation methods and best practices for identifying potential customer segments and focussed targeting

Learn how to compute Customer Lifetime Value for analysing customer loyalty, brand loyalty and forecasting revenue in the short and long run

Learn how to use data to analyse market trends to forecast and improve sales and minimise inefficiencies

Learn the concepts and metrics to evaluate and optimise digital marketing efforts

PROGRAMME MODULES

  • MODULE 1: Data and Sources Of Data
  • MODULE 2: Data Analytics Fundamentals
  • MODULE 3: Understanding Statistics for Business Applications
  • MODULE 4: Data Mining and Predictive Modelling Algorithms for Business Data
  • MODULE 5: Data Analytics for Product Strategy Formulation
  • MODULE 6: Data Analytics for Marketing and Customer Analytics
  • MODULE 7: Data Analytics for Financial Decisions
  • MODULE 8: Data Analytics for Digital/ Social Media
  • MODULE 9: Data Analytics for Operations and Supply Chain
  • MODULE 10: Data Analytics for HRM
More Less

PROGRAMME DIRECTORS

Prof. Anandakuttan B Unnithan, PhD

Professor, Marketing Management,

Dean (Academic Affairs & Development)

Prof. Sreejesh S.

Assistant Professor,

Marketing Management

PROGRAMME CERTIFICATE

Participants will be awarded a completion certificate from IIM Kozhikode on successfully completing all evaluation components and maintaining a minimum attendance of 75%. Participants who are unable to clear all evaluation components, but have a minimum attendance of 75% shall be awarded a participation certificate.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 5,642
Special Corporate Enrolment Pricing

Application Deadlines

ROUND 1 Last Date: May 21, 2021 Application fee: INR 1,500 + GST
ROUND 2 Last Date: June 21, 2021 Application fee: INR 2,000 + GST
In collaboration with Eruditus
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