Invite Your Colleague and Save INR 3,500
STARTS ON TBD
DURATION 3 Months ONLINE (4-5 hours/ weeks)
ELIGIBILITY Graduates or Diploma Holders in any discipline with minimum 1 year of work experience Documents Required to Apply
STARTS ON TBD
DURATION 3 Months
PROGRAMME FEE INR 71,750 + GST

PROGRAMME HIGHLIGHTS

Product strategy is a necessity when planning the launch, marketing and overall life cycle of a product. It's importance in the growth of a business is incalculable. A great strategy is the difference between a great business and a good business.

To build excellent products that deliver value throughout their life cycle, IIM Kozhikode has launched the Product Strategy for Business Success programme.

Designed to give you an end-to-end understanding of a product's life cycle, the programme will help you develop comprehensive product strategy skills, give you an in-depth knowledge of product positioning and branding, and marketing communication and logistics to execute product strategy successfully.

Real-world business applications and tools
Dedicated support, peer learning and feedback
Learn through video lectures, assignments and discussions
Certificate of Completion from one of India's best B-Schools (NIRF, 2020)
NEW
Move up at work with personalised Career Services
Real-world business applications and tools
Dedicated support, peer learning and feedback
Learn through video lectures, assignments and discussions
Certificate of Completion from one of India's best B-Schools (NIRF, 2020)
NEW
Move up at work with personalised Career Services

LEARNING OUTCOMES

Define product strategy and its characteristics

Identify the vision, values, methods, obstacles, and measures for a product's strategy

Evaluate a company and product line to recommend a successful product strategy

Apply viable and exciting approaches for the development of a new product

Identify markets and competitor's orientation to develop a product strategy

Describe how to design sales, go-to-market and pricing strategy of a product

Identify different market segments and effective target groups

Integrate marketing communication and product pricing to a product strategy

PROGRAMME MODULES

  • MODULE 1: Introduction to Product Strategy
  • MODULE 2: Value Creation, Communication and Delivery
  • MODULE 3: Strategic Approach for Competitive Advantage in Product Strategy
  • MODULE 4: Disruptive Innovation for Successful Product Strategy
  • MODULE 5: New Product Development, MVP and MDP
  • MODULE 6: Market Segmentation and Market Orientation
  • MODULE 7: Go-to-Market Strategy and Sales & Distribution Strategy
  • MODULE 8: Product Positioning and Branding
  • MODULE 9: Marketing Communication and Logistics for Successful Product Strategy
  • MODULE 10: Pricing of Product
  • MODULE 11: Project
More Less

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.

PROGRAMME FACULTY

Prof. Atanu Adhikari, PhD

Programme Director and Professor of Marketing,

Indian Institute of Management Kozhikode.

PROGRAMME CERTIFICATE

Upon successful completion of the Programme, participants will be awarded a verified digital certificate by IIM Kozhikode.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Early applications encouraged. Limited seats are available.

View Payment Plan
Special Corporate Enrolment Pricing
In collaboration with Eruditus
DOWNLOAD BROCHURE