Product strategy is a necessity when planning the launch, marketing and overall life cycle of a product. It's importance in the growth of a business is incalculable. A great strategy is the difference between a great business and a good business.
To build excellent products that deliver value throughout their life cycle, IIM Kozhikode has launched the Product Strategy for Business Success programme.
Designed to give you an end-to-end understanding of a product's life cycle, the programme will help you develop comprehensive product strategy skills, give you an in-depth knowledge of product positioning and branding, and marketing communication and logistics to execute product strategy successfully.
Define product strategy and its characteristics
Identify the vision, values, methods, obstacles, and measures for a product's strategy
Evaluate a company and product line to recommend a successful product strategy
Apply viable and exciting approaches for the development of a new product
Identify markets and competitor's orientation to develop a product strategy
Describe how to design sales, go-to-market and pricing strategy of a product
Identify different market segments and effective target groups
Integrate marketing communication and product pricing to a product strategy
Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the total programme hours.
Programme Director and Professor of Marketing,
Indian Institute of Management Kozhikode.
Upon successful completion of the Programme, participants will be awarded a verified digital certificate by IIM Kozhikode.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.