Product strategy is a necessity when planning the launch, marketing and overall life cycle of a product. It's importance in the growth of a business is incalculable. A great strategy is the difference between a great business and a good business.
To build excellent products that deliver value throughout their life cycle, IIM Kozhikode has launched the Certificate Programme in Product Strategy for Business Success programme.
Designed to give you an end-to-end understanding of a product's life cycle, the programme will help you develop comprehensive product strategy skills, give you an in-depth knowledge of product positioning and branding, and marketing communication and logistics to execute product strategy successfully.
This programme is ideal for professionals seeking to develop a product-centric mindset and the ability to implement product strategies for business growth. The programme would be beneficial for:
Define product strategy and its characteristics
Identify tools to predict a strategy's success
Evaluate operations and planning to build successful strategies
Learn to analyse competitor data to your advantage
Identify market segments and effectively target groups
Build marketing and communications into strategies
Programme Director & Professor,
Indian Institute of Management Kozhikode
Upon successful completion of the Programme, participants will be awarded a verified digital certificate by IIM Kozhikode.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.