Invite Your Colleague and Save INR 8,466
STARTS ON September 15, 2021
DURATION 3 Months ONLINE (4-5 hours/ weeks)
ELIGIBILITY Graduates or Diploma Holders in any discipline with minimum 1 year of work experience Documents Required to Apply
STARTS ON September 15, 2021
DURATION 3 Months
PROGRAMME FEE INR 71,750 + GST

PROGRAMME HIGHLIGHTS

Product strategy is a necessity when planning the launch, marketing and overall life cycle of a product. It's importance in the growth of a business is incalculable. A great strategy is the difference between a great business and a good business.

To build excellent products that deliver value throughout their life cycle, IIM Kozhikode has launched the Certificate Programme in Product Strategy for Business Success programme.

Designed to give you an end-to-end understanding of a product's life cycle, the programme will help you develop comprehensive product strategy skills, give you an in-depth knowledge of product positioning and branding, and marketing communication and logistics to execute product strategy successfully.

2 Live Sessions with Programme Faculty
Video Lectures and Demos
Assignments and Discussions
Office Hours with an Industry Expert
NEW
Move up at work with personalised Career Services
2 Live Sessions with Programme Faculty
Video Lectures and Demos
Assignments and Discussions
Office Hours with an Industry Expert
NEW
Move up at work with personalised Career Services

WHO IS THIS PROGRAMME FOR?

This programme is ideal for professionals seeking to develop a product-centric mindset and the ability to implement product strategies for business growth. The programme would be beneficial for:

  • Professionals involved at any point or in any function in a product's life cycle
  • Professionals responsible for product or portfolio strategy
  • Professionals responsible for driving product development and/ or focused on using technology as a competitive differentiator

LEARNING OUTCOMES

Define product strategy and its characteristics

Identify tools to predict a strategy's success

Evaluate operations and planning to build successful strategies

Learn to analyse competitor data to your advantage

Identify market segments and effectively target groups

Build marketing and communications into strategies

PROGRAMME MODULES

  • MODULE 1: Introduction to Product Strategy
  • MODULE 2: Value Creation, Communication and Delivery
  • MODULE 3: Strategic Approach for Competitive Advantage in Product Strategy
  • MODULE 4: Disruptive Innovation for Successful Product Strategy
  • MODULE 5: New Product Development, MVP and MDP
  • MODULE 6: Market Segmentation and Market Orientation
  • MODULE 7: Go-to-Market Strategy and Sales & Distribution Strategy
  • MODULE 8: Product Positioning and Branding
  • MODULE 9: Marketing Communication and Logistics for Successful Product Strategy
  • MODULE 10: Pricing of Product
  • MODULE 11: Project
More Less

PROGRAMME FACULTY

Atanu Adhikari

Programme Director & Professor,

Marketing Management

Indian Institute of Management Kozhikode

PROGRAMME CERTIFICATE

Upon successful completion of the Programme, participants will be awarded a verified digital certificate by IIM Kozhikode.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Early applications encouraged. Limited seats are available.

View Payment Plan
Special Corporate Enrolment Pricing
In collaboration with Eruditus
DOWNLOAD BROCHURE