India is the fastest-growing digital advertising market in the world, and the digital marketing industry will be worth USD 160 billion by 2025 (India Today, 2020). With such a lucrative outlook ahead, joining IIM Kozhikode's Professional Certificate Programme in Digital Marketing and Analytics will help you to develop the knowledge and skills required to engage with the 21st-century digital customer through multiple digital marketing channels and optimise campaigns with marketing analytics.
Develop a holistic understanding of the digital marketing landscape
Understand the digital customer in terms of needs and behaviour
Learn the process of strategic decision-making in the digital world
Evaluate and select digital marketing channels in order to meet strategic objectives
Understand the key techniques used for digital marketing, including social media marketing and mobile marketing
Become familiar with tools essential to creating, rolling out, and evaluating digital marketing activities
Note: Sub-modules and topics are indicative. Both the suggested topics and sequencing of topics will be modified to fit the total programme hours.
Participants will be awarded a completion certificate from IIM Kozhikode on successfully completing all evaluation components and maintaining a minimum attendance of 75%. Participants who are unable to clear all evaluation components, but have a minimum attendance of 75% shall be awarded a participation certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.