Invite Your Colleague and Save INR 19,470
STARTS ON June 30, 2021
DURATION 10 Months Live Online Sessions 3 Hours/ Sunday 3:30 PM to 6:30 PM
ELIGIBILITY Graduates/ Diploma Holders in any discipline with a minimum of 1 year of work experience Documents Required to Apply
STARTS ON June 30, 2021
DURATION 10 Months
PROGRAMME FEE INR 1,65,000 + GST

PROGRAMME HIGHLIGHTS

India is the fastest-growing digital advertising market in the world, and the digital marketing industry will be worth USD 160 billion by 2025 (India Today, 2020). With such a lucrative outlook ahead, joining IIM Kozhikode's Professional Certificate Programme in Digital Marketing and Analytics will help you to develop the knowledge and skills required to engage with the 21st-century digital customer through multiple digital marketing channels and optimise campaigns with marketing analytics.

Interact with eminent IIM Kozhikode faculty, Eruditus global faculty & renowned industry experts
Become skilled in strategically evaluating and selecting digital marketing channels
Learn industry-standard tools and best practices in digital marketing and analytics
Receive a Certificate of Completion from one of India’s best B-Schools
(NIRF, 2020)
NEW
Reach your career aspirations with Career Services (Plus)
Interact with eminent IIM Kozhikode faculty, Eruditus global faculty & renowned industry experts
Become skilled in strategically evaluating and selecting digital marketing channels
Learn industry-standard tools and best practices in digital marketing and analytics
Receive a Certificate of Completion from one of India’s best B-Schools
(NIRF, 2020)
NEW
Reach your career aspirations with Career Services (Plus)

LEARNING OUTCOMES

Develop a holistic understanding of the digital marketing landscape

Understand the digital customer in terms of needs and behaviour

Learn the process of strategic decision-making in the digital world

Evaluate and select digital marketing channels in order to meet strategic objectives

Understand the key techniques used for digital marketing, including social media marketing and mobile marketing

Become familiar with tools essential to creating, rolling out, and evaluating digital marketing activities

PROGRAMME MODULES

  • MODULE 1: Introduction to Digital Marketing
  • MODULE 2: Marketing in a Digital World
  • MODULE 3: Digital Marketing Strategy
  • MODULE 4: Introduction to Digital Marketing Tools
  • MODULE 5: Social Media Marketing and Content Marketing
  • MODULE 6: Mobile Marketing
  • MODULE 7: Digital Media and Entertainment
  • MODULE 8: Marketing Analytics Processes
More Less

Note: Sub-modules and topics are indicative. Both the suggested topics and sequencing of topics will be modified to fit the total programme hours.

PROGRAMME DIRECTORS

Prof. Nivedita Bhanja, PhD

Assistant Professor,

Marketing Management

Prof. Priya Narayanan, PhD

Assistant Professor,

Marketing Management

PROGRAMME FACULTY

Prof. Keyoor Purani, PhD

Professor,

Marketing Management

Prof. Sreejesh. S, PhD

Assistant Professor,

Marketing Management

PROGRAMME CERTIFICATE

Participants will be awarded a completion certificate from IIM Kozhikode on successfully completing all evaluation components and maintaining a minimum attendance of 75%. Participants who are unable to clear all evaluation components, but have a minimum attendance of 75% shall be awarded a participation certificate.

Sample Certificate

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.

Early applications encouraged. Limited seats are available.

View Payment Plan
Loan offered at EMI of INR 6,950
Special Corporate Enrolment Pricing

Application Deadlines

ROUND 2 Last Date: May 31, 2021 Application fee: INR 2,000 + GST
ROUND 3 Last Date: June 21, 2021 Application fee: INR 2,500 + GST
In collaboration with Eruditus
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