The concept of data and analytics is now part of the business lexicon. Indian multinational organisations are integrating data science and analytics in their operations and have already seen big wins. Companies like Infosys (Times of India, 2020), Tata Consultancy Services (Analytics India Magazine, 2018), and Titan (Economic Times, 2020) have used analytics to inform their business strategy and added millions of dollars to their revenue. Yet only a minority of business managers have perfected the practice of using data to manage information and performance.
IIM Kozhikode’s Professional Certificate Programme in Advanced Data Analytics for Managers is a guidepost to spur your understanding of analytics. This programme will help you manage and maximize a company’s data assets, integrate analytics into decisions and processes, and power innovation for businesses.
This programme’s focus on real-world examples, case studies, and practical sessions will ensure that you build a strong foundation in business analytics and make high-output business decisions.
Exploring the technological and organisational challenges of a retail giant and trade-offs considered to develop it into a data science organisation.
Using machine learning algorithms instead of traditional models such as Beneish model for better accuracy in Predicting Earnings Manipulation by Indian Firms.
Exploring predictive analytic solution, in the form of a time series model for combating money laundering.
This programme is best suited for mid to senior-level professionals seeking to gain cutting-edge analytical skills to establish a career in Business Data Analytics and Data Science.
Professionals looking to develop a data-driven decision-making approach and the ability to leverage analytics for business growth and scale will also benefit from the programme.
Gain an in-depth understanding of data structures and data analysis to explore and visualise data for meaningful insights and identify relationships between large data sets
Learn to use analytical tool such as R to manipulate and analyse complex data sets and become proficient in building machine learning models using R
Explore text mining analysis/ techniques to understand the influence of social media applications
Understand the nuances and applications of descriptive, predictive, and prescriptive analytics to enhance analytical skills and make real-time, data-driven business decisions
Gain the skills and knowledge required to manage data science and analytics teams or projects at your organisation
Get the managerial expertise of the tools and techniques used in Data Analytics and Machine Learning for business applications
Dean (Academic Affairs & Development)
Programme Director & Assistant Professor,
Participants who successfully complete all evaluation components with minimum pass marks and meet the requisite 75% minimum attendance criteria will be awarded a Certificate of Completion from IIM Kozhikode. Participants who are unable to clear the evaluation criteria but have the requisite attendance will be awarded a Participation Certificate.
Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of IIM Kozhikode.